The UntappedLab team carefully vets and reviews each Distribution Partner during the application process and during their work as a partner. All distribution partners are vetted and digitally sign a formal agreement and non-disclosure agreement prior to becoming a part of the UntappedLab database. 

Some of the statistics that are reviewed include; engagement on posts, total channel reach, relevant sector(s) or categories, content, established reputation of community, and creation date of the group.