Engagement, not follower numbers, matters. A community that’s engaged is much more likely to see, respond, and act on posts within a group. The UntappedLab team reviews engagement on each channel and ensures that there’s a strong sense of community with each group before they are added to the network. 

During the vetting process, to be included as an UntappedLab Distribution Partner, managers of each network must demonstrate that they’re consistently engaged with their group or community.