In today’s competitive markets investor relations (IR) and public relations (PR) professionals have the momentous task of trying to grab investor attention in a crowded and noisy market. A change in investor behaviour and COVID-19 is causing challenges for public companies. They know that their mode of communication with potential investors needs to transfer to the digital space. But where to begin? Let’s dive into how Untapped Labs can support IR and PR teams to optimize resources and results.
Investor Relations – Diversifying shareholder base and building two-way communication
An IR professional’s key responsibility is to create the strategy to communicate with investors and contribute to the company reaching, and maintaining, its highest potential valuation. It is the IR rep’s job to enable effective two-way communication between the company, financial community, and investors. Untapped Labs allows you to quickly and easily reach all these goals. Here’s how:
1. Creating access to an untapped investor market: Traditional marketing efforts tend to target the same out-dated and abused channels. It’s becoming more and more apparent that today’s investors are actually educating themselves through social media, digital forums, and other online platforms. Untapped Labs is the only platform that can help IR teams automatically reach these 14.8 million potential investors themselves in the digital spaces where they are making investment decisions.
2. Generating investor leads: Here’s where the rubber actually meets the road. Untapped Labs can translate interest into leads for IR teams to follow up with. If you want a closer look at how this is done ask us for some information about our Thrive lead generation program.
3. Consistent Two-Way Communication: It’s not enough to just get the story in front of investors. Once you are there, you need to open a consistent two-way channel of communication. Untapped Labs ensures shareholders and potential investors are up to date with company news by communicating where they consume information—online. Social media is also an ideal platform for tracking investor sentiment surrounding a company.
4. Manage relationships: Untapped Labs is a streamlined platform to manage all your relationships. In one platform, you can manage your online presence and relationships with financial influencers.
5. Optimize your strategy: Unlike traditional marketing, when working in the digital space, everything is measurable. You can easily track your ROI to make better decisions of where to spend your resources and improve your reach. Notice you have a lot of interest in a specific city? Why not focus your efforts there? Knowing your customer is the key to all marketing.
Public Relations – Building awareness and managing reputations
Public Relations teams are responsible for garnering media exposure, building on a company’s key messaging with unique media angles, safeguarding a company’s public image, and providing a plan and support for crisis communication. Untapped Labs supports each of these strategic needs:
1. Generating Awareness – Paid media mentions are expensive and organic mentions are not always easy to come by. To make sure you are utilizing company resources in a smart way it’s important to make sure every media mention you get receives the maximum amount of exposure. Untapped Labs uses the power of financial influencers to spark a conversation and build a following in trusted private and closed investing and trading groups. Check out our FAQ page for more information on how you can do this automatically.
2. Managing Reputations and Expectations – Understanding what is being said and who is saying it is key to managing a reputation. Untapped Labs allows you to measure and improve the effectiveness of your communications and digital relations. You already might know that putting out a consistent newsflow is best practice, but are you reaching the right audience? Do you get the reaction you intended? Monitoring data works as a reliable source for decision making.
Untapped Labs is the ultimate digital resource for IR and PR professionals. By utilizing the right tools, you can develop an effective and successful digital investor marketing and communication strategy. Give Untapped Labs a try today – book your demo here.